.jpeg)
5,500 Clicks. Top 3 on Google. Phone Ringing. Here's How.
Nawaz Jewellers had no website, no ads, and no online presence. We built the full system from scratch.
Client
Nawaz Jewellers
Industry
Cash for Gold / Precious Metals
Services
Web Design · Google Ads · SEO
Agency
LaunchWell Sites
The Results
Real numbers from a system built end-to-end in 30 days.
5,500
Clicks Generated
From high-intent Google Ads
Top 3
Organic Ranking
For "cash for gold Markham"
99%+
Optimization Score
Campaign quality rating
30 Days
Zero to Live
Full system built from scratch
$0
Wasted Spend
Negative keywords from day one
Search Console - Clicks, Impressions & Conversions
.png)
Live Sponsored Placement - Google Ads
The Brief
A trusted cash for gold business that was invisible online.
Nawaz Jewellers is a cash for gold and precious metals buyer in Markham, Ontario. People in the area were actively searching Google for somewhere to sell their gold - but Nawaz was nowhere to be found. No website, no ads, no online presence at all.
They were losing every one of those high-intent searches to competitors. They needed the full system: a custom website that built instant trust, Google Ads to capture people ready to sell today, and an SEO framework to rank for the searches that bring in walk-ins long after the ads stop.
We built the entire growth stack from the ground up. Here's exactly how we did it.
Full Scope of Deliverables
B-Roll
Inside Nawaz Jewellers - Markham's trusted cash for gold buyer
Nawaz Jewellers - Markham Storefront
Chapter 01 - The Build
A custom website built to turn searchers into walk-ins.
When someone is about to sell their gold, they want to know they're dealing with a legitimate, trustworthy business. We designed and built a fully custom website - no templates, no shortcuts - structured to establish trust instantly, communicate exactly what Nawaz buys, and drive direct calls and visits from people ready to sell.
Live Website - nawazjewellers.com
Site Walkthrough
Fully Custom Design
No templates. Every page, element, and interaction was designed from scratch to build trust and make it obvious Nawaz is the place to sell gold in Markham.
Conversion Architecture
Page structure and copy engineered to move high-intent visitors from search to a phone call or store visit with minimal friction.
Technical SEO Foundation
Site built from the ground up with clean markup, fast load times, structured data, and all technical SEO prerequisites in place before launch.
Chapter 02 - Performance Marketing
Google Ads built to capture people ready to sell their gold today.
Vanity traffic doesn't pay the bills. We built high-intent Google Ads campaigns targeting people actively searching to sell gold and precious metals in the Markham area - not browsers, but people ready to walk in with gold in hand. The campaigns generated 5,500 clicks at a 99%+ optimization score, with zero wasted spend.
Campaign Results Walkthrough
In-Market Targeting
Campaigns structured around people demonstrating active intent to sell gold - not broad interest, not awareness audiences.
Zero-Waste Budget Architecture
Negative keyword frameworks and audience exclusions built in from day one to ensure every dollar worked toward real leads.
Ad Copy Engineered to Convert
Headlines and descriptions written around the exact language people use when they're searching for cash for gold near them.
Chapter 03 - Search Domination
An intent-driven SEO framework built to own the searches that matter most.
Paid ads get you in front of buyers today. SEO makes sure you're still there when the ad budget pauses. We built an SEO architecture around the searches that actually bring in sellers - and landed Nawaz in the top 3 organic results for "cash for gold Markham," the single most valuable query in the market.
Intent-Driven Content Architecture
We built out a content structure targeting every high-intent search variation locals use - from "cash for gold near me" to "sell gold Markham" and precious metals queries that signal someone is ready to sell.
Technical SEO Infrastructure
Schema markup, Core Web Vitals optimization, crawl efficiency, and structured internal linking - all the infrastructure search engines use to understand, trust, and rank a site.
Local Search Domination
Google Business Profile optimization, local citation building, and geo-targeted content designed to make Nawaz the dominant result across Markham for cash for gold searches.
Keyword Architecture Built to Compound
Long-tail, transactional, and navigational keyword frameworks that build authority progressively - so rankings improve over time rather than plateauing.
The Outcome
From zero online presence to the top of Markham's search results.
One full-stack engagement. A custom website, high-intent Google Ads, and an SEO framework - all working together to keep the phone ringing.
Clicks Generated
From high-intent Google Ads
5,500
Organic Ranking
For "cash for gold Markham"
Top 3
Optimization Score
Campaign quality rating
99%+
Zero to Live
Full system built from scratch
30 Days
Wasted Spend
Negative keywords from day one
$0
Watch the Full Story.
We broke down the entire Nawaz Jewellers build - the website, the ads, the SEO framework, and the results - in a short-form video on our Instagram. Watch the case study come to life.
Watch on Instagram
Work With Us
Want results like this for your business?
We build the same full-stack growth infrastructure - custom website, performance ads, and SEO - for businesses serious about owning their market. Let's talk about yours.
Protected by our 30-Day Post-Launch Growth Warranty - zero bugs, tracking verified, or we work until it is.